February 22, 2018

The bottled water con

Ecowatch -  Bottled water companies have relied on predatory marketing practices and exorbitant lobbying efforts to sell Americans on the inaccurate belief that pre-packaged water is cleaner and safer than tap water—a notion that is costing U.S. households about $16 billion per year.

In a new report entitled "Take Back the Tap," Food & Water Watch explains that 64 percent of bottled water comes from municipal tap water sources—meaning that Americans are often unknowingly paying for water that would otherwise be free or nearly free.

A gallon of bottled water costs about $9.50—nearly 2,000 times the price of tap water for municipal taxpayers.

Bottled water companies including Nestlé and Coca-Cola have succeeded in selling their products through predatory marketing tactics.

The industry frequently targets low-income groups, people of color, and immigrant communities—people who may have lacked or still lack access to safe water—for their marketing campaigns. In 2014, Nestlé spent upwards of $5 billion advertising its Pure Life brand, with $3.8 billion going to Spanish-language TV ads.

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